The Nicklaus Companies have signed a strategic golf marketing relationship with Atlas Turf International, the two companies jointly announced today. To date, Nicklaus Companies and Atlas Turf have collaborated on more than a dozen golf projects in 11 countries for grassing of some of the top golf courses in the world.
John Reese, CEO of Nicklaus Companies, said the preferred partnership with Atlas Turf International is a natural extension of the two companies and their work together.
“We have enjoyed a long, positive working relationship over the years and ultimately our clients stand to benefit,” Reese said. “The selection of natural turf products Atlas offers Nicklaus Design clients provides them with a distinct advantage. Grasses must be able to perform at the highest levels and our partner is able to support and service projects around the world. Our work with John and the entire Atlas Turf team has been nothing short of exceptional, and we are looking forward to future collaborations.”
With the reputation as a trusted global source for turfgrass and extensive golf industry experience, Atlas Turf collaborates with clients to deliver complete grassing solutions from selection through grow-in. Atlas Turf’s portfolio of products include warm and cool season turfgrasses as well as native grasses. Projects include new construction, renovations, turf conversions, overseeding, and interseeding.
According to John Holmes, President of Atlas Turf, his company’s knowledge of worldwide distribution channels, relationships with the leading turf experts, and alliances with the world’s premier golf associations all are key components of its identity since its founding in 2011.
“We are proud to have earned the trust and confidence of the Nicklaus team. Around the world, a Nicklaus project is synonymous with excellence in design and stringent construction standards,” said Holmes, who leads the international committee of the Golf Course Builders Association of America. “Our goal is to match this level of design quality with the world’s most advanced and innovative turfgrasses, bringing even further value to Nicklaus Design clients.”
